At The Wearer we are constantly on the lookout for new and unique jewellery and we totally fell in love with Zelda's distinctive tough yet feminine style at a small Shoreditch pop up shortly after she had launched her eponymous brand in 2014. Inspired, she told us, by industrial objects and a post modernist aesthetic. A style that transcends age and has a timeless appeal that we adore. We saw future classics right away, making a purchase and a mental note to keep an eye on this emerging brand. Who knew she would be gracing the glass shelves of our boutique in the future.
We were delighted when Zelda agreed to be part of our roster of unique independent designers and customers at our Islington boutique have been making a bee line for her distinct designs in store ever since.
Nice born Zelda Passini grew up in an environment where jewellery took an important role. Her grandfather, a jewellery craftsman taught her about his love of the trade and passed on his passion for the small detail.
Inspired by this passion at an early age, Zelda developed her interest in Fashion, Art and Design, going on to study Jewellery Design at Central Saint Martins alongside independent designers such as Husam el Odeh, Maria Francesca Pepe and the sculptor Tarik Kiswanson.
Zelda combines shapes and lines in order to create small volumes of miniature wearable sculptures. Each of her pieces has a very clean, distinctive design with the intention of highlighting the style and appearance of the person who wears it. Her female role models are those in the films of directors Brisseau, Lynch, and Verhoeven who's depictions of women are always complimentary ; fearless and graceful in their own unique way.
Find the edited range of Zelda Passini designs in our Islington boutique and on-line very soon!