By Alona.
Rich colour, distinctive details and a love of jewellery that runs in the family. London-based designer Alona Shelemy grew up immersed in the world of fine jewellery, learning to appreciate craftsmanship through her father’s work as a fine jeweller.
After training at the Gemological Institute of America, Alona developed her own approach, bringing together vintage influences and a contemporary eye. Her inspiration comes from her travels, family heritage and the small discoveries of everyday life.
Made in London, By Alona’s collections combine rich gold plating, intricate details and natural semi-precious stones in selected designs. The stones’ individual variations give each piece its own character — something we’re always drawn to at The Wearer.
Bold yet easy to wear, these are pieces to bring colour and personality to your jewellery collection. Layer them, mix them with old favourites or let one piece do the talking.Earthy colour, matte texture and a subtle flash of gold. The Dunaway Bracelet by ByAlona pairs matte garnet beads with an 18ct gold-plated spacer bead for an understated take on the beaded bracelet.
Wear it solo for a simple finishing touch, or layer it with your favourite gold bracelets for a mix of textures. An extension chain lets you adjust the fit, finished with ByAlona’s logo tag.
Made in the UK by ByAlona, our neighbours on Exmouth Market, just a 20-minute walk from The Wearer’s Islington boutique.
Details
Matte garnet beads
18ct gold-plated spacer bead
Extension chain with logo tag
Adjustable length: 6.5–7.5 inches (approximately 16.5–19cm)
Made in the UK
A bright pop of red, punctuated with gold and pearl. The Verity Bracelet by By Alona combines hand-strung red jade button beads with 18ct gold-plated cube beads and a luminous baroque freshwater pearl at its centre.
The contrast of colourful beads and an organically shaped pearl gives this bracelet its distinctive character. Wear it solo to let the colour stand out, or layer it with gold chains and other beaded bracelets for a more playful mix.
Made in the UK by By Alona, based on Exmouth Market, just a 20-minute walk from The Wearer’s Islington boutique.
Details
Hand-strung red jade button beads
18ct gold-plated cube beads
Central baroque freshwater pearl
Extension chain for an adjustable fit
Total length, including extension chain: 8 inches (approximately 20.3cm)
Presented in a small gift box with a velvet pouch
Made in the UK
Warm tones and contrasting textures give the Vivienne Bracelet by By Alona its distinctive appeal. Hand-strung polished tiger’s eye button beads sit alongside 18ct gold-plated cube beads, with a luminous baroque freshwater pearl taking centre stage.
The tiger’s eye brings a rich, earthy quality, balanced by the pearl’s soft lustre and organic shape. Wear this gemstone bracelet alone for an understated statement, or layer it with gold chains for a relaxed mix of textures.
Made in the UK by By Alona, our neighbours on Exmouth Market, just a 20-minute walk from The Wearer’s Islington boutique.
Details
Hand-strung polished tiger’s eye button beads
18ct gold-plated cube beads
Central baroque freshwater pearl
Extension chain for an adjustable fit
Total length, including extension chain: 8 inches (approximately 20.3cm)
Presented in a small gift box with a velvet pouch
Made in the UK
Chunky gold and dark pearls make a striking pairing in the Orion Earrings from By Alona. These statement hoop earrings combine a large gold-plated bead with dark-hued pearls, bringing contrasting textures and a rich depth of colour to your jewellery collection.
Crafted in 18ct gold-plated bronze, the 2cm hoops add a bold finishing touch to everyday outfits and evening looks. Wear them alone or pair with the matching Orion Necklace.
Made in the UK by By Alona, based on Exmouth Market, just a 20-minute walk from The Wearer’s Islington boutique.
Details
Chunky hoops featuring a large gold-plated bead and dark-hued pearls
18ct gold-plated bronze
Hoop width: 2cm
For pierced ears
Presented in a medium gift box with a velvet pouch
Made in the UK
Deep, earthy tones meet a subtle gleam of gold in the Dunaway Necklace by By Alona. Matte garnet beads frame an oval 18ct gold-plated pendant set with smoky quartz, creating a distinctive mix of soft texture and polished detail.
This short gemstone necklace sits close to the neckline, with an extension chain to adjust the length. Wear it alone to highlight the pendant, layer with gold chains, or pair with the matching Dunaway Bracelet.
For those drawn to gemstone symbolism, garnet is traditionally associated with protection, while smoky quartz is linked with calm and grounding.
Made in the UK by By Alona, our neighbours on Exmouth Market, just a 20-minute walk from The Wearer’s Islington boutique.
Details
Matte garnet beads
Oval 18ct gold-plated pendant set with smoky quartz
Length: 14 inches, plus a 1-inch extension chain
Adjustable length: approximately 35.6–38.1cm
Presented in a medium gift box with a pouch
Made in the UK
Sculptural pearls and muted greens give the Orion Necklace from By Alona its distinctive mix of colour and texture. Large keshi pearls sit alongside smaller baroque pearls and Indian agate beads, with a bold 18ct gold-plated bead taking centre stage.
The pearls’ lustre contrasts beautifully with the earthy green tones of the agate. A short, adjustable length makes this statement beaded necklace a striking companion to an open neckline. Wear it solo or pair with the matching Orion Earrings.
Made in the UK by By Alona, our neighbours on Exmouth Market, just a 20-minute walk from The Wearer’s Islington boutique.
Details
Large keshi pearls and smaller baroque pearls
Indian agate beads in muted green tones
Large central gold-plated bead
Metal elements: 18ct gold-plated bronze
Lobster clasp fastening
Length: 13.5 inches, plus a 2-inch extension chain
Adjustable length: approximately 34.3–39.4cm
Presented in a medium gift box with a velvet pouch
Made in the UK
Polished tiger’s eye, gleaming gold accents and a lustrous pearl give the Vivienne Necklace by By Alona its warm, distinctive character. Hand-strung button beads are interspersed with 18ct gold-plated cubes, with a baroque freshwater pearl forming the centrepiece.
The earthy tones of tiger’s eye sit beautifully against the pearl’s soft lustre and organic shape. Wear this beaded gemstone necklace with an open shirt or a simple neckline to let the textures stand out, or pair it with the matching Vivienne Bracelet.
Made in the UK by By Alona, our neighbours on Exmouth Market, just a 20-minute walk from The Wearer’s Islington boutique.
Details
Polished tiger’s eye button beads
18ct gold-plated cube beads
Central baroque freshwater pearl
Hand-strung design
Total length: 17 inches (approximately 43.2cm)
Presented in a medium gift box with a velvet pouch
Made in the UK
Polished silver tones meet warm gold in the Clemence Chain Necklace from By Alona. A silver-plated link chain is paired with the brand’s signature Maeve pendant in 18ct gold-plated brass, set with sparkling cubic zirconia.
At 35 inches long, this mixed metal necklace gives you two ways to style it: wear it long for a fluid drape over a simple top, or double it up for a layered look closer to the neckline. The contrasting finishes make it easy to bring your favourite gold and silver jewellery together.
Made in the UK by By Alona, our neighbours on Exmouth Market, just a 20-minute walk from The Wearer’s Islington boutique.
Details
Polished silver-plated link chain
Signature Maeve pendant in 18ct gold-plated brass
Pendant set with cubic zirconia
Total length: 35 inches (approximately 88.9cm)
Can be worn long or doubled
Presented in a medium gift box with a pouch
Made in the UK
From By Alona an understated elegance. An oval rhodium-finished pendant, set with sparkling cubic zirconia, adds a touch of light against the coloured cord.
Wear it close to the collarbone for a neat finishing touch, or adjust the cord to let the pendant sit lower. Its simple shape and fully adjustable length make it easy to style with an open shirt, everyday tee or layered silver jewellery.
Made in the UK by By Alona, our neighbours on Exmouth Market, just a 20-minute walk from The Wearer’s Islington boutique.
Details
Navy silk cord
Oval rhodium-finished pendant with a silver-tone appearance
Set with cubic zirconia
Fully adjustable length
Presented in a small gift box with a pouch
Made in the UK
A flash of gold, a little sparkle and a fresh pop of green. The Sabine Necklace from By Alona pairs a green silk cord with an oval 18ct gold-plated pendant set with cubic zirconia.
Simple enough for everyday wear, with just enough detail to catch the eye, this cord necklace brings colour and texture to your jewellery collection. The fully adjustable cord lets you wear it close to the collarbone or longer over a T-shirt, shirt or knit. Style it solo or layer with your favourite gold chains.
Made in the UK by By Alona, based on Exmouth Market, just a 20-minute walk from The Wearer’s Islington boutique.
Details
Green silk cord
Oval 18ct gold-plated pendant
Set with cubic zirconia
Fully adjustable length
Presented in a small gift box with a pouch
Made in the UK
Bold links, versatile styling. The Azure Necklace from By Alona combines interlocking rectangular links with a contrasting carabiner closure, giving the classic gold chain a contemporary edge.
Crafted in 18ct gold-plated brass, this chain necklace can be worn with the carabiner at the front as a focal point or at the back for a simpler look. Wear it solo to show off the links, or layer with pendants and beaded necklaces for a statement mix.
Made in the UK by By Alona, our neighbours on Exmouth Market, just a 20-minute walk from The Wearer’s Islington boutique.
Details
Interlocking rectangular chain links
18ct gold-plated brass
Contrasting carabiner closure
Wear the closure at the front or back
S/M length: 15.5 inches (approximately 39.4cm)
M/L length: 16.5 inches (approximately 41.9cm)
Presented in a medium gift box with a velvet pouch
Made in the UK
A simple chain with a distinctive geometric shape. The Rae Necklace by By Alona pairs clean lines with a bright sterling silver-plated finish for a fresh take on everyday jewellery.
Style it solo with an open shirt or simple tee, or use it as the starting point for a layered necklace look. The 2-inch extension chain allows you to adjust the fit, while By Alona’s signature logo tag adds the finishing detail.
Made in the UK by By Alona, based on Exmouth Market, just a 20-minute walk from The Wearer’s Islington boutique.
Details
Geometric chain in sterling silver-plated brass
2-inch extension chain for an adjustable fit
Finished with By Alona logo tag
Total length: 17.5 inches (approximately 44.5cm)
Presented in a medium gift box with a velvet pouch
Made in the UK
A contemporary chain bracelet with a bright silver finish. The Rae Bracelet from By Alona is made from sterling silver-plated brass, with geometric links that give this minimal design its sculptural character.
Style it alone for a simple finishing touch or layer with pearls and gemstone beads for a more personal mix. Pair it with the matching Rae Necklace for a coordinated look. A 2-inch extension chain lets you adjust the fit, complete with By Alona’s signature logo tag.
Made in the UK by By Alona, based on Exmouth Market, just a 20-minute walk from The Wearer’s Islington boutique.
Details
Geometric chain in sterling silver-plated brass
Adjustable with a 2-inch extension chain
Finished with By Alona logo tag
Total length: 8 inches (approximately 20.3cm)
Presented in a small gift box with a velvet pouch
Made in the UK
Deep red jade and rich blue lapis lazuli make a striking colour pairing in the Indra Necklace by By Alona. Hand-strung jade beads meet a lapis lazuli disc pendant, with 18ct gold-plated detailing adding a warm finishing touch.
The front-fastening carabiner-style connector lets you change the look: wear it with the disc pendant, remove it for a simple beaded necklace, or add your own compatible charms. A versatile piece that brings colour and personality to an everyday neckline.
Made in the UK by By Alona, our neighbours on Exmouth Market, just a 20-minute walk from The Wearer’s Islington boutique.
Details
Hand-strung deep red jade beads
Removable lapis lazuli disc pendant
18ct gold-plated elements
Front-fastening carabiner-style connector
Can be worn with or without the pendant
Connector can hold your own compatible charms
Beaded necklace length: 16.5 inches (approximately 41.9cm), excluding the connector
Presented in a medium gift box with a velvet pouch
Made in the UK
Clean lines with a golden finish. The Rae Necklace from By Alona is a geometric chain in 18ct gold-plated brass, bringing a contemporary edge to an everyday staple.
Wear it alone to show off the chain’s shape, or layer it with pendants and beaded necklaces for a mix of textures. A 2-inch extension chain lets you adjust the fit to suit your neckline, finished with By Alona’s signature logo tag.
Made in the UK by By Alona, our neighbours on Exmouth Market, just a 20-minute walk from The Wearer’s Islington boutique.
Details
Geometric chain in 18ct gold-plated brass
2-inch extension chain for an adjustable fit
Finished with By Alona logo tag
Total length: 17.5 inches (approximately 44.5cm)
Presented in a medium gift box with a velvet pouch
Made in the UK
Clean lines and a sculptural shape make the Rae Bracelet from By Alona an everyday favourite.
Crafted in 18ct gold-plated brass, its geometric chain brings distinctive detail to a simple gold bracelet.
Wear it solo to highlight the links, stack it with beaded bracelets for contrasting texture, or pair with the matching Rae Necklace. A 2-inch extension chain allows you to adjust the fit, finished with By Alona’s signature logo tag.
Made in the UK by By Alona, our neighbours on Exmouth Market, just a 20-minute walk from The Wearer’s Islington boutique.
Details
Geometric chain in 18ct gold-plated brass
Adjustable with a 2-inch extension chain
Finished with By Alona logo tag
Total length: 8 inches (approximately 20.3cm)
Presented in a small gift box with a velvet pouch
Made in the UK
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Deep red jade meets mixed metal detail in the Indra Necklace from By Alona. Hand-strung beads are paired with a coin pendant and a front-fastening carabiner connector, giving you several ways to make the look your own.
Wear it with the coin pendant as a focal point, remove the pendant for a simpler beaded necklace, or attach your own compatible charms. The interchangeable design makes it easy to change the mood of the piece without changing your necklace.
Made in the UK by By Alona, our neighbours on Exmouth Market, just a 20-minute walk from The Wearer’s Islington boutique.
Details
Hand-strung deep red jade beads
Mixed metal look with 18ct gold-plated elements
Removable, interchangeable coin pendant
Front-fastening carabiner connector
Beaded necklace length: 16.5 inches (approximately 41.9cm), excluding the carabiner-style connector.
Can be worn with or without the pendant
Connector can hold your own compatible charms
Presented in a medium gift box with a velvet pouch
Made in the UK