Good Daze.

Happy jewellery, designed and made with ❤ in London.

Rosie Greener, founder of Good Daze, got the spark to create her own independent, design-led jewellery brand while working as a Design Assistant at a big commercial fashion jewellery company back in 2017.

Frustrated by the shallow design process, the throwaway nature of the products, and the lack of care for people and the planet, she took it upon herself to learn 3D CAD software and started designing her own pieces. Juggling her 9-5, she partnered with small London workshops to cast them in recycled silver, hand-polishing and gold plating each one herself.

Fast forward to today, and Rosie has turned Good Daze into her full-time gig, hitting huge milestones like sell-out launches, a week-long pop-up at Selfridges, and dream collaborations with artists like Hattie Stewart and brands like Lazy Oaf.

Rosie designs jewellery that’s all about celebrating life’s happiest moments! Her pieces are packed with feel-good vibes, featuring playful images and engravings bursting with sentiment and meaning.